6 Reasons Why You Should Continue to Market Using Direct Mail
Bedford Park, IL April 1st, 2025 When making business decisions, organizations typically prioritize effectiveness, reliability, and sustainability. In marketing, this often leads to a preference for digital communication over physical materials. With the rapid advancement of technology, many assume that marketing should be exclusively digital. After all, we’ve all received promos from our favorite brands via email or social media. But while our generation continues to attach to electronic delivery channels as our primary form of communication, alternative marketing strategies, like direct mail, can yield surprisingly strong results. Here, we explore some of the comparisons used for both types of marketing solutions.
1. Effectiveness
When it comes to which type of marketing engages your audience the most, paper delivery often takes the lead. According to a study performed at Temple University’s Fox School of Business, sending out marketing messages or general information to your consumer via mail makes them more likely to remember your message and can elicit a stronger emotional response than digital marketing messages1.
2. Tangibility
Physical mail offers your audience members a tangible experience. Unlike emails or online advertisements that can be easily overlooked, physical mail provides a memorable experience and a product that prospects can hold, read, and keep.
3. Less Clutter
As electronic marketing has become the default communication style, your prospective customers are likely to skim past the flood of advertisements in their inbox each day. Delivering your message through physical means ensures that there is a real interaction between you and your audience.
4. Reliability
Unlike digital marketing which has a higher likelihood of coming across as spam, consumers will be more likely to trust an advertisement that is received via mail. There is no risk of viruses, malware, or informational intrusion upon opening a piece of mail sent by a trusted business.
5. Sustainability
Paper is a sustainable and renewable product. While paper production used to contribute to large amounts of deforestation, the main paper providers today have shifted to more environmentally friendly measures when it comes to sourcing resources. In an effort to reduce carbon emissions and deforestation, annual harvests are conducted in private working forests that replant more trees following each harvest2. Additionally, 80% of U.S. paper mills use recycled paper to make new paper products ensuring that paper as a resource is used to its max capacity3.
6. The Power of Options
At the end of the day, there is no need to choose between one or the other. In using both electronic and physical delivery channels to market your products or services, you offer the opportunity to reach people with their own unique preferences.
Sebis Direct, a direct mail and document management company, prioritizes providing the communication of our clients’ messages through both physical and electronic channels. No matter which approach you prefer, Sebis offers solutions tailored to your needs. To learn more about the several document delivery options Sebis provides, review our eDocument and Document Direct service pages.
Ready to boost your marketing impact? Start your direct mail campaign today! Contact us via email or via phone at 312-243-9300 for a free quote.
[1] “Is Direct Mail Advertising Effective? A Research Study.” USPS Delivers, United States Postal Service, www.uspsdelivers.com/why-direct-mail-is-more-memorable/. Accessed 31 Mar. 2025.
[2] Forest Products, Forest Carbon Data Visualization, forestcarbondataviz.org/forest-products/. Accessed 31 Mar. 2025.
[3] Does Paper Actually Get Recycled? The Industry Answers, American Forest and Paper Association, 14 Nov. 2024, www.afandpa.org/news/2024/does-paper-actually-get-recycled-industry-answers.
